Marketing and Business

Why You Must Play the Long Game to Win in Business

The best marketing strategy ever? CARE

You know what makes my heart happy? Seeing people succeed in their businesses!

You know what makes me weep into my coffee? (Okay maybe that is a bit dramatic, but it does make me sad) Seeing women give up on their hopes and dreams because of temporary setbacks or failures.

As business owners, we MUST play the long game to succeed. Or in other words, we must be in it for the long haul. Short sightedness will not help you win the game. It will only expose you to more setbacks and failures.

Building authentic relationships with people is what playing the long game looks like.

Let me show you an example of short sightedness. I got this exact message in my Facebook messenger the other day…

“Hi there! I’m with XYZ Business and I love what I do! I would love to have you on my team and see you thrive! Check out the products on my website (Link here). Is this something you would be interest in?” 

First of all, I don’t know this woman from Adam. There were no introductions, no small talk, just her GOING STRAIGHT FOR THE SALE.

Second of all…going for the sale as soon as you meet someone is like asking a guy to marry you on the first date. It’s creepy on a date, and its just plain spammy in business. If this is you STOP THIS!! STOP IT NOW!!

If you want to learn more effective ways to market your small business online, then join our Facebook Community of strong, empowered, heart centered entrepreneurs. Click HERE to join Direct Sales Mamas Networking.

Have you had a super spammy sales experience? I’d love to hear about it!



Personal Development

Silencing Your Inner Critic

It is not the critic who counts, not the man who points out

“It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually IN THE ARENA. Who face is marred by dust and sweat and blood, who strives valiantly, who errs and comes short again and again, because there is no effort without error and shortcomings.”

~Theodore Roosevelt

Lets talk about the demon that each of us face every single day. It doesn’t matter if you slay this demon one day, she will most definitely be back the following day. What demon? Your inner critic.

Now we all have external critics. People who criticize and pick apart everything we do.

We have those critics yes, but today we’re talking about that little voice inside of your head that constantly tells you you’re not good enough. I am convinced that no one will criticize us as bad as we criticize ourselves.

When does your inner critic pipe up the most? I’d like to think that mine is only loud when I’m pursuing big goals, but that couldn’t be further from the truth.

She’s loud when I say something awkward in a staff meeting.

She’s loud when I call someone by the wrong name or I can’t remember their name at all.

She’s loud when I’m trying on a swimsuit in the unflattering dressing room light at Target.

Trying on Clothes

According to clinical Psychologist Lisa Firestone, “your inner critic is that nagging voice that shows up to tell you you’re not good enough, that casts doubt on your goals, and undermines your accomplishments.”

She goes on to say “Every person is divided; part of us is goal directed and self possessed, while another part of us is self critical, self denying, and even self destructive.”

Great, we’re all walking around with a split personality.

Your inner critic says things like: “You’re stupid, you’re fat, you’re going to fail, no one is listening to you.”

We say the meanest things to ourselves, but I always remind myself that I would never say half the things my inner critic says to me to a good friend.

It is time for all of us to be nicer to ourselves.

What do my voices say? I’ll tell you

They say “You’re stupid and no one cares what you’re talking about.”

They say “You know every time you post a video or a blog post or anything to social media people roll their eyes.”

They say “You’re fat, remember that one time you were skinny? What the hell happened?!”

I love to counter my negative inner voice with positive affirmations.

My more positive affirmations are:

  1. Someone needs the message you are putting out. It could save a life
  2. Yes, there may be people rolling their eyes but who gives a shit. The unfollow button exists for a reason. If you don’t like what I post USE IT! And exit stage left…

Girl Bye

3. You are NOT fat. You are beautiful, smart, talented, sassy, and amazing! Not to mention the size of your waist has absolutely nothing to do with your ability to contribute to the world.

I wonder what do your voices say?

I read this quote in a book the other day: “The voice that says you suck is universal. Everyone hears it, not just you. Ignore it and keep moving forward. Don’t be distracted from your goal.”

So today, I encourage you to challenge your inner critic. Put her in her place and DO NOT give her free reign over your life.

That is all for today lovely. See you right back here next week.

Until next time remember this is your one life, your only life, there are no do overs, so MAKE IT COUNT!



Personal Development

Two Things You Need to Do to Start Living Intentionally


Today I want to talk to you about drifting through life. How just going with wherever the ocean current of life takes you may not be the best plan for your life.

According to Merrian-Webster, the definition of drifting is “to be carried slowly by a current of air or water.”

If you’ve recently found yourself saying out loud “What the hell am I doing with my life?” You may be a victim of the drift.

In his book “Awaken the Giant Within,” Tony Robbins uses a perfect analogy to describe what drifting through life can feel like. He calls it “The Niagara Syndrome.”

In describing the Niagara Syndrome Tony says “Too many of us don’t make the majority of our decisions consciously…in so doing, we pay a major price. In fact, most people live hat I call “The Niagara Syndrome.” I believe that life is like a river, and that most people jump on the river of life without ever really deciding where they want to end up.

So, in a short period of time, they get caught up in the current: current events, current fears, current challenges.

When they come to forks in the river, they don’t consciously decide where they want to go, or which is the right direction for them. They merely go with the flow. They become a part of the mass of people who are directed by the environment instead of by their own values. As a result, they feel out of control.

They remain in this unconscious state until one day the sound of the raging water awakens them, and they discover they’re five feet from Niagara Falls in a boat with no oars. At this point they say “Oh shoot!” But by then its too late. They’re going to take a fall. 

Sometimes its an emotional fall. Sometimes its a physical fall. Sometimes its a financial fall. It’s likely that whatever challenges you have in your life currently could have been avoided by making some better decisions upstream.” 

Does this strike a chord with you? Are you saying “crap, that’s me. Drifting through life?”

Well here are two things you can do today to stop drifting and start living an intentional life:

  1. First you need to DECIDE. Decide if what I’m saying is even important to you. Decide if you’re willing to put in the work to live a good life or if you’re going to roll your eyes and close out of this website.
  2. Still here? Great. Number two. Set a goal. Any goal. No matter how small. Think about your life and where you are now. What goals do you want to work towards? Do you want to find a new job? Do you want to start a business? Do you want to lose 20lbs? Figure out what goal has been nagging at you and set the intention to start working towards it.

Once you’ve decided on your goal, I strongly encourage you to write it down and post it somewhere you will see it regularly. Getting caught up in the day to day nuances of life can distract you from your goal, which is why it is so important to put it somewhere where you will see it and be reminded of what you’re working towards.

So today, I want you to stop drifting and start creating the life YOU want. There is a reason that books like Viktor Frankl’s “Man’s Search for Meaning” and Rick Warren’s “The Purpose Driven Life” are so popular. Your life demands direction and purpose.

Remember: This is your one life and there are no do overs, so make it count.



P.S. Leave a comment and let me know what goal you’re working on right now. I would love to send you some positive encouragement.