Marketing and Business

Why You Must Play the Long Game to Win in Business

The best marketing strategy ever? CARE

You know what makes my heart happy? Seeing people succeed in their businesses!

You know what makes me weep into my coffee? (Okay maybe that is a bit dramatic, but it does make me sad) Seeing women give up on their hopes and dreams because of temporary setbacks or failures.

As business owners, we MUST play the long game to succeed. Or in other words, we must be in it for the long haul. Short sightedness will not help you win the game. It will only expose you to more setbacks and failures.

Building authentic relationships with people is what playing the long game looks like.

Let me show you an example of short sightedness. I got this exact message in my Facebook messenger the other day…

“Hi there! I’m with XYZ Business and I love what I do! I would love to have you on my team and see you thrive! Check out the products on my website (Link here). Is this something you would be interest in?” 

First of all, I don’t know this woman from Adam. There were no introductions, no small talk, just her GOING STRAIGHT FOR THE SALE.

Second of all…going for the sale as soon as you meet someone is like asking a guy to marry you on the first date. It’s creepy on a date, and its just plain spammy in business. If this is you STOP THIS!! STOP IT NOW!!

If you want to learn more effective ways to market your small business online, then join our Facebook Community of strong, empowered, heart centered entrepreneurs. Click HERE to join Direct Sales Mamas Networking.

Have you had a super spammy sales experience? I’d love to hear about it!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s