A few years ago I read a book called The Four Agreements by Don Miguel Ruiz.
The four agreements are basically four rules we should adhere to to improve our lives.
The agreements are:
- Be impeccable with your word.
- Don’t take anything personally.
- Don’t make assumptions.
- Always do your best.
I want to spend some time talking about the second agreement “Don’t Take Anything Personally.”
Making this agreement with yourself will definitely benefit you in life, but it will benefit you even more as a business owner.
If you can learn to avoid taking anything personally in business you will eventually build the thick skin you need to succeed.
If everything “triggers” or offends you, you will fail.
Realize that people don’t do things because of you. Their reaction to you and what you’re offering at any given time has more to do with what they have going on in their personal life than it does with you.
So it is in your best interest as a business owner to stop taking things personally.
If a potential customer rejects your offer they are not rejecting you, they just don’t want what you have.
If a client cancels a call don’t take it personally, work to schedule more calls.
I have seen too many people let rejection make them quit. Once you learn to take the emotion out of the rejection you will be able to blaze a trail forward, because they aren’t rejecting you they just don’t want your product.
I should say I realize this is easier said than done, as are most things in business.
But the good news is practice makes perfect.
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