Marketing and Business, Poshmark

Your Poshmark Business Is a Marathon Not a Sprint

 

In all my years as an entrepreneur, the graphic above is one of my all time favorites. Sure, it is a little cheesy but who cares? It represents a major mental challenge that we all face as entrepreneurs…the fear that there will be no success behind the dirt we’re chipping away at.

As much as I hate to feel like the bearer of bad news, I have to tell you something that probably no one has told you…

Every business takes a long time to build. My favorite motivational speaker Les Brown, encourages us all as entrepreneurs to have a 3-5 year perspective on our business success. To be willing to climb the mountain every day for the next 3-5 years.

I tell you this because in the beginning no one told me. I think I have started and quit so many businesses because I legitimately thought something was wrong with me when after three months of trying I wasn’t seeing the success I wanted to see.

In hindsight I realize that was a very naïve perspective but in the moment I didn’t know. You don’t know what you don’t know right?

My Poshmark business has caused a roller coaster of emotion for me over the past six months. I often wonder if ANY of what I’m doing makes a difference and is helping me get to my goal? However, I remind myself on a regular basis that THIS is a business and nothing happens over night.

The great thing about Poshmark is that I actually HAVE made money every single month since I joined. With this business I actually can see a clear path forward. My greatest challenge: Patience.

Unfortunately in business, a lot of people give up because success is not happening fast enough. Honestly, I’ve been guilty of this just about every year since 2010. I’ve started a business/side hustle every year since 2010 and the longest I’ve stuck with one is 4 months. I don’t have a shortage of ideas, I have a shortage of persistence, patience, and commitment.

Or should I say I had…because this year is my year of consistency and commitment. It is the agreement I made with myself when I joined Poshmark at the end of July 2018. I made an agreement with myself that no matter how difficult Poshmark was, or how steep the learning curve was, I had to stick it out for ONE YEAR. No more quitting.

It never fails though, I’ll be scrolling Instagram and I’ll see a stack of Poshmark packages with a caption that says something like “Weekend sales going out,” or “It was a good day on Poshmark.”

For a split second my mind does the comparison thing and I think to myself “but my package stacks don’t look like that! I sold one thing this weekend!” Womp womp…

Then the logical side of my brain reigns me in and says “self, go look at how many listings they have…” And sure enough my inner voice is right.

The people with large stacks of packages more often than not have 1,000 or more listings in their closet. Which clearly means they have been at it a while. My brain reminds me to chill TF out.

So how do you get better at running this marathon instead of being discouraged because you can’t sprint to the finish line?

One: You work on being more patient

Gary Vee, one of my favorite entrepreneurs always says “Your lack of patience is killing you…” And he is right. We are so used to having everything instantly, that we have deluded ourselves into thinking that success can be microwaved, but it can’t.

Success is more of a slow cooker process.

Sometimes I have to remind myself that my business is like a third child for me. I remind myself that my first two babies took 9 months to grow! And that even after they were born, they were completely dependent on me for the first two years.

My business is my third baby and requires just as much care and attention as a baby in utero, a newborn, and a toddler require.

Two: You set goals, or benchmarks for yourself to keep you encouraged

I have strategically laid out a plan for year 1, year 2, and year 3 of my business. The first year for me is the build/attention phase. So this first year I am building my audience and building my customer base.

The goals I have set for myself not only help me stay on track, but they keep me encoruaged becuase each time I accomplish a goal it provides me with a small win.

Trust me, in the marathon that is business, you need those small goals. They are like energy chews for you in the race, giving you the boost you need to push to the next benchmark.

Three: You consistently review why this matters to you!

Finally, you need to constantly remind yourself why this matters to you. For me, my biggest motivator is remembering the angst I felt every day sitting behind a desk for 8 hours.

It is the reminder of the Sunday night blues that used to hit me in the early evenings every Sunday because I knew I had to go to work the next day.

I have other reasons why the success of this business matters to me, but the fear of the two previous things mentioned keeps me motivated because I don’t EVER want to go back to that.

Life is too short to waste it in a state of sadness over something I have 100% control over. “If you don’t like where you’re planted, MOVE, you are not a tree!”

Hugs,

Bria

P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN  If you’re new to Poshmark, make sure you sign up using code: CURVYGIRLTN (all one word) and when you do, you’ll get $5 in to spend on your first purchase. 

 

 

 

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Marketing and Business, Poshmark

The Importance of Self Shares on Poshmark

 

self shares

If you’re new here you should know something about me…I’m a RESEARCH JUNKIE.

I never start anything new without reading just about anything I can get my hands on about the subject.

So when I joined Poshmark in July of 2018, a posher who commented on my “Meet the Posher” listing to welcome me to the platform, told me I should join some Poshmark related Facebook groups.

As I found a few good ones to participate in, I realized that these groups had post after post on particular Posh related subjects that I knew nothing about. Even better, you can search within the group for different keywords related to a specific topic.

My current favorite group is Poshmark Analytics. This group does a lot of experimenting and reporting back to see what is working for everyone to get sales. The group was created by Lyn McLaughlin Cromar, who is also the creator of the 30 Minute Method. 

It was in this group that I learned the importance of mixing my sold listings in with regular listings, and it was also in this group that I learned the importance of self sharing my closet. I learned that the successful sellers on Poshmark pay attention to not only how much they are sharing daily, but what their “30 Day Self Share” number is as well.

Where can I find my 30 day self share number?

This number can be found in your Posh Stats section. If you are already a Poshmark Ambassador, you may be familiar with checking this number.

The Theory: 

What I took away from this groups conversation about self shares was that keeping your self shares at or around a certain number increases your sales.

What I could gather from the comments on several different posts is that 20,000-45,000 self shares seem to be the sweet spot for making consistent sales. 

Moral of the story for me was the more self shares the better. More self shares = more sales.

Although a quick disclaimer; I did read where someone said once they got past a certain number of self shares they stopped noticing an increase in sales.

However, I don’t think sharing too much is a problem for a lot of us. I think we probably don’t share our own closets enough. Which I completely understand why. It is tedious work. There is nothing sexy about clicking the share button on your own listings 1,000 times in a day.

I should also note that self-sharing a lot is NOT spamming your followers so if you’re new to Posh don’t feel bad when you share your closet 5-10x in a day.

Don’t worry, your followers aren’t seeing you as much as you think they are. Which is why it is recommended you self share multiple times in a day.

How often do you share your closet in a day? Tell me about it in the comments below. 

P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN

Marketing and Business, Poshmark

Poshmark Weekly Review #9 My Unique Advantage and Reserved Listings

Weekly Review: Week of January 7th-January 13th

Numbers for the week: 

  1. Items Sold: 17
  2. Gross Sales: $327
  3. Average Sale Price: $19.23
  4. Items Listed: 28
  5. Total Available Listings: 145

I don’t usually share cost of goods because as a business owner, that is one of the things I choose to keep to myself.

What is working this week?

As always, I think sprinkling sold listings throughout my closet is beneficial. As of now, to keep it from being the same sold listings mixed in, when I make a sale I share that sale to the top of my closet.

Also from my data I have noticed that I have now reached the point where I consistently make one sale a day. Although I’m not 100% sure whether to attribute that to number of active listings (145) or number of followers (37,841).

Also, mixed into that 17 items sold this week, I had one bundle sale of 8 items that sold for $150. This was my largest bundle sale to date and it was from a repeat customer.

I’ve been on Poshmark for six months and have acquired about three repeat customers. I’m slowly building that number up and I’m grateful!

My Unique Advantage 

When I started Poshmark I knew I wanted to focus on plus size clothing. As a plus size woman myself, I knew how frustrating it was to try to find clothes that fit. I knew how frustrating it was to feel like there are no stores that really cater to plus size women. So I saw a hole in the marketplace and decided to use Curvy Girl Resale to fill it.

I’ve seen recently on Instagram people attribute some of the more popular Poshers success to other things. They’ll say “oh they have 10,000 followers that’s why they’re successful” or “well they’re pretty so that’s why they’re successful.” OR my least favorite “Well they’re a pretty white girl and that’s why they’re successful because people won’t buy from me when they see that I’m black.”

You guys, let me tell you something…the market DOES NOT CARE what color you are. If you provide value you will win. SIMPLE.

Realize that each and every one of us has a unique advantage. Something that we do better than our competition. Instead of saying you’re not successful because you don’t have X,Y,or Z, spend that time trying to figure out what your unique advantage is and USE THAT.

Stop buying into the lies, its distracting. Yes, there are people who won’t buy from you because you’re black, but I think those people are in the minority. Don’t cripple yourself with a limiting belief like that.

Reserved Listings

Finally, let’s talk about reserved listings. Last month I was sharing my closet and I noticed a yellow banner across the bottom of one of my listings that said “reserved.”

“I didn’t know people could reserve listings in my closet,” I thought. So after some searching in Facebook groups I realized the reserved sign ONLY appears if a customer has clicked “buy now” and is in the process of purchasing the item.

You can’t add the reserved sign to a listing, unfortunately. However, even though I don’t control it I still get excited when I see that yellow reserved sign on one of my listings because that means I’m about to make a sale.

 

img_9691
An example of a reserved listing. NOTE: I do not own these images. If you know the original owner comment and I will give credit to them for this image. 

 

 

 

An example of a reserved listing. NOTE: I do not own these images. If you know the original owner comment and I will give credit to them for this image. 

How was your week on Poshmark? Tell me about it in the comments below.

P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN

 

 

Marketing and Business, Poshmark

Curvy Girl Resale: Poshmark Week In Review #8 Modeling Clothes and What Sold

Week of December 31st – January 6th

I am having a great time modeling the clothes for my Poshmark closet, and I am so grateful to my husband who has stepped up to take the role of Poshmark photographer.

I’ve heard several Poshers say that modeling the items for your closet isn’t sustainable, but I disagree. For me personally, as of now, I’m enjoying it.

I think if it’s something you enjoy it won’t feel so much like work. Also, I have help. Initially, when I started modeling the clothes for my closet I was doing it by myself.

Now, every Saturday my husband and I take an hour for me to model the clothes and for him to photograph me in them.

To prepare for the upcoming photo shoot, throughout the week I will set aside clothes that I think will look good modeled vs on the mannequin or hanging up. Its usually about ten items.

Can’t say I’ll model the items in my closet forever, but I have gotten positive feedback from my customers. So, for now, if it makes my customers happy I’ll keep doing it because that is customer service 101.

I do get asked quite a bit, “Should I model the clothes for my closet?” My advice, if you feel comfortable I would recommend it. I think it helps give your customer an idea of what the item looks like on.

However, I do always like to provide the counter-argument. The counter-argument says that you shouldn’t model the clothes because while people know the clothes are used, you modeling them reinforces the fact that they are used and people don’t like that.

Honestly, that has not been my personal experience but like I said, I want you to be aware of the counter argument.

I don’t think I would have sold one of my recent sales as fast without me modeling the item.

I do have a mannequin, but she isn’t a Plus Size mannequin so sometimes my Plus Size body needs to get the job done.

I believe the top below would have taken a lot longer to sell if it wasn’t modeled. I checked the solds before listings and there were very few solds.

img_9472

Also side note, this item sold for $20. For those of you guys who are unfamiliar with Poshmark, the item was not originally $999. That is a placeholder! It requires you to put in an original price, but when I don’t know the original price I use $999.

Numbers for the week:

I had a vision board party at my house on New Year’s Eve, and one of my friends who attended bought several things from me. The perks of having a rack of unlisted clothes visible. Yay! Okay numbers…

  1. Items sold: 1 Instagram 4 In Person 10 Poshmark (Total 15)
  2. Gross sales: $249
  3. Average sale price: $16.60
  4. Items listed: 13

I’m way behind on my goal of ten listings a day but I can honestly say I’m getting faster and am coming up with a pretty good system.

What sold for me:

(Note the first four in this list I sold directly to a buyer not on Poshmark, and one sold on Instagram, again directly to a buyer)

  1. Potters Pot Long Sleeve Sheer Blouse – $10
  2. Ambiance Apparel Top – $15
  3. Venezia Denim Jacket – $15
  4. Sam Eddleman Sandals – $25
  5. Gap Striped Top – $12
  6. Lane Bryant Wide Leg Dress Pants – $16
  7. Evan Picone Blazer – $20
  8. Eloquii Plus Size Top – $18
  9. Style & Co Jeans – $16
  10. Eileen Fisher Top – $19
  11. Jones New York Top – $16
  12. Pinkblush Top – $19
  13. LOFT Ruffle Top – $18
  14. Graphic Tee – $10
  15. Velzera Boho Tunic – $20

Overall it was an amazing sales week for me! Notice, the majority of the brands I sold are not super popular brands. Again, my goal is quantity to get to quality. Sifting through large quantities of clothes will help me figure out what are my best sellers. Hence my goal of 3,000 listings by December 2019.

I know there are a lot of sellers who won’t “waste time” selling items that sell for less than $30 but for now, as a relatively new reseller I’m not quite so picky.

Also, I think its important for people who have access to what is considered lower end brands to know that they can sell those items, but with the realistic expectation that they may have a lower sale price.

How was your week on Poshmark? Tell me about it in the comments below.

Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN

P.S. If you’re not signed up for my Poshmark Tips Newsletter you can do that HERE. I send you an email twice a month with Poshmark highlights from my month that may benefit you in your own Poshmark business. 

Hugs,

Bria

 

Marketing and Business, Poshmark

Curvy Girl Resale: Poshmark Week in Review #7

Week of December 24th – December 30th

As was expected it was an extremely slow week leading up to Christmas.

However, I did manage to snag my very first host pick! My host pick was a pair of Just Black Skinny Jeans with a zipper on the ankles.

I was shocked that they sold within two hours of being selected as a host pick y’all! There is a common consensus among fellow resellers, that a host pick doesn’t necessarily help your item sell any faster. I’m inclined to agree.

While I do think it was a rarity that it sold so quickly, I am grateful for a positive first experience with having an item selected as a host pick.

IMG_9149

Alright, lets get to some numbers for the week:

  1. Total Items Sold: 4
  2. Gross Sales: $87
  3. Average sale price or ASP: $21.75
  4. Total active listings: 127
  5. Total listings: 232

What Sold:

  1. Gray Talbots Blazer (14W) – $35
  2. Black Biker style jacket with fringe – $25
  3. Charlotte Russe Button Down – $13
  4. Cable & Gauge Plus Size Tunic – $18

2019 GOALS

We are officially in 2019 and I want to share with you what my Poshmark goals are for 2019. First, let me tell you why I set this gigantic goal for myself.

I believe the best way to learn is through experimentation. There is no blog post I’m going to read, or Youtube video I’m going to watch that will tell me what works for ME!

The only way I will really learn what works for Curvy Girl Resale is experimentation. So, my strategy for this next year then is quantity to get to quality.

My goal: 3000 listings on Poshmark by December 2019.

I can accomplish this goal by listing 10 items a day, six days a week with Saturdays off. I’m not shooting for 3,000 active listings, but 3,000 total listings including active and sold items.

It is also my goal to grow my Instagram to 13,000 followers. There are those in the reseller community who don’t see the importance of having a social media strategy. However, I think if you want to treat this like a business, most businesses have an online marketing/social media strategy so I plan to as well. 

I’m gaining followers on Instagram but I’m also experimenting with running Facebook Ads weekly to grow a fan page on Facebook. There are those who spend several hundred dollars a month on sharing services that will share their closets for them. I’m interested to see what happens if instead of investing in a sharing service I invest in Facebook ads.

As Gary Vee says, Facebook ads are SUPER underpriced right now. So, I’m going to experiment with running ads to drive traffic to my Poshmark closet. I’ll keep you updated on how it goes.

You may be wondering why Facebook and not Instagram? I discovered through market research that my ideal customer spends quite a bit of time on Facebook and not so much Instagram. I plan to test it out and report back.

How was your week on Poshmark? Tell me about it in the comments below.

P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN