Weekly Review: Week of January 7th-January 13th
Numbers for the week:
- Items Sold: 17
- Gross Sales: $327
- Average Sale Price: $19.23
- Items Listed: 28
- Total Available Listings: 145
I don’t usually share cost of goods because as a business owner, that is one of the things I choose to keep to myself.
What is working this week?
As always, I think sprinkling sold listings throughout my closet is beneficial. As of now, to keep it from being the same sold listings mixed in, when I make a sale I share that sale to the top of my closet.
Also from my data I have noticed that I have now reached the point where I consistently make one sale a day. Although I’m not 100% sure whether to attribute that to number of active listings (145) or number of followers (37,841).
Also, mixed into that 17 items sold this week, I had one bundle sale of 8 items that sold for $150. This was my largest bundle sale to date and it was from a repeat customer.
I’ve been on Poshmark for six months and have acquired about three repeat customers. I’m slowly building that number up and I’m grateful!
My Unique Advantage
When I started Poshmark I knew I wanted to focus on plus size clothing. As a plus size woman myself, I knew how frustrating it was to try to find clothes that fit. I knew how frustrating it was to feel like there are no stores that really cater to plus size women. So I saw a hole in the marketplace and decided to use Curvy Girl Resale to fill it.
I’ve seen recently on Instagram people attribute some of the more popular Poshers success to other things. They’ll say “oh they have 10,000 followers that’s why they’re successful” or “well they’re pretty so that’s why they’re successful.” OR my least favorite “Well they’re a pretty white girl and that’s why they’re successful because people won’t buy from me when they see that I’m black.”
You guys, let me tell you something…the market DOES NOT CARE what color you are. If you provide value you will win. SIMPLE.
Realize that each and every one of us has a unique advantage. Something that we do better than our competition. Instead of saying you’re not successful because you don’t have X,Y,or Z, spend that time trying to figure out what your unique advantage is and USE THAT.
Stop buying into the lies, its distracting. Yes, there are people who won’t buy from you because you’re black, but I think those people are in the minority. Don’t cripple yourself with a limiting belief like that.
Finally, let’s talk about reserved listings. Last month I was sharing my closet and I noticed a yellow banner across the bottom of one of my listings that said “reserved.”
“I didn’t know people could reserve listings in my closet,” I thought. So after some searching in Facebook groups I realized the reserved sign ONLY appears if a customer has clicked “buy now” and is in the process of purchasing the item.
You can’t add the reserved sign to a listing, unfortunately. However, even though I don’t control it I still get excited when I see that yellow reserved sign on one of my listings because that means I’m about to make a sale.
How was your week on Poshmark? Tell me about it in the comments below.