There is a debate among resellers as to whether you need social media to grow a successful reselling business.
Side note: I could write an entire book on the different debates that rage on among resellers!
This is a debate that actually happens in multiple small businesses on a regular basis. Owners often question the ROI (return on investment) of investing time and money in social media. They wonder if it is even worth their time.
Within the Poshmark community, I’ve heard several top Poshmark sellers have to defend themselves and their success using social media to grow their reselling business.
In case you didn’t know, I am the president of the CRA (Comment Reading Association). If I see a post on an interesting topic with a lot of comments, I’m delving into the comments to see what people’s differing points of views are.
This also makes for excellent market research. Comments can sometimes provide you with more answers than Google!
Now, one of the most common comments I’ve seen is “Well so and so is only successful with Poshmark because they have a ton of followers on Instagram or YouTube.”
At this point I start scratching my head in confusion because I don’t understand the point they’re trying to make when they say things like this.
Of course their followers/viewers buy from them. What you are witnessing with this is the common business saying “People do business with people they know, like, and trust.” Building a social media following allows your potential customers to get to know you, and allows you to build a relationship with them as well.
Now, if you choose not to use social media as a part of your marketing strategy because you “don’t have time,” or “it doesn’t matter,” that is totally understandable.
However, don’t belittle someone elses success because you’re irritated that they have more followers than you. It’s petty and its childish.
So back to my original question…can you build a successful Poshmark business without a social media following? Well OF COURSE you can, but my next question is why would you want to?
Here are three reasons why I think social media matters for you as you build a business:
One: Social media is a great way to stay in front of your customers.
A quick disclaimer here though. If all you do is post “look what I have for sale,” or “buy my stuff” people will ignore you and engagement on your posts will go way down.
So what do you post instead of “buy my stuff” all the time? You need to mix in some educational content as well as some lifestyle content. People want to see the human side of you, not just the business side. Again, know, like, and trust…
A great way to decide what kind of things you should post is to think about your top three favorite people you follow on Instagram or Snapchat or wherever. What types of things do they post? Is every post a “hey buy my stuff” post?
Now, I’m not saying copy these people, I’m saying look at their strategy and use the knowledge you gain from that to build your own strategy.
Two: Within the Poshmark community, using social media effectively is a great way to stand out from the noise on the Poshmark platform itself.
When you build a social media presence, you’re essentially building a brand.
Now for me, I’m more likely to buy from someone I follow on social media vs. an account on Poshmark with a fish as their profile picture. Again, this is where know, like, and trust comes in.
Three: Using social media is a great way to build your email list.
Your email list is your back up plan in case Poshmark goes out of business. If you build an email list as you build your business, then again you are building a relationship with a group of people, and that relationship over time turns into trust if done right.
Also you don’t own the social media platforms you’re utilizing either, but if you build an email list it is yours.
With email, their are no algorithmic changes that are going to make it difficult for people to see your content.
Now, as you build an email list, don’t be like other retail stores who have an email list but all they do is send coupons. We all ignore those…
Find a way to add value yo your customers lives.
Again, spamming your customers with “buy my stuff” will get you ignored.
Now my friend, I acknowledge this is a LOT of work and a lot of planning and strategizing. However, in a crowded marketplace you have to find a way to stand out.
There is the saying “Go the extra mile, it is never crowded.” In my experience this more often than not is true!
If you want to improve your social media strategy as well as your online marketing strategy, below are some books I would recommend you start with. R
- Dotcom Secrets by Russell Brunson
- The Thank You Economy by Gary Vaynerchuck
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuck
As a matter of fact I would encourage you to follow Gary Vaynerchuck on social media and subscribe to his podcast. Be warned, he does have a potty mouth but his content is SO GOOD!
Now, all knowledge is useless without action so get to work planning your strategy today!
P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN If you’re new to Poshmark, make sure you sign up using code: CURVYGIRLTN (all one word) and when you do, you’ll get $5 to spend on your first purchase.