Marketing and Business, Poshmark

Your Poshmark Business Is a Marathon Not a Sprint

 

In all my years as an entrepreneur, the graphic above is one of my all time favorites. Sure, it is a little cheesy but who cares? It represents a major mental challenge that we all face as entrepreneurs…the fear that there will be no success behind the dirt we’re chipping away at.

As much as I hate to feel like the bearer of bad news, I have to tell you something that probably no one has told you…

Every business takes a long time to build. My favorite motivational speaker Les Brown, encourages us all as entrepreneurs to have a 3-5 year perspective on our business success. To be willing to climb the mountain every day for the next 3-5 years.

I tell you this because in the beginning no one told me. I think I have started and quit so many businesses because I legitimately thought something was wrong with me when after three months of trying I wasn’t seeing the success I wanted to see.

In hindsight I realize that was a very naïve perspective but in the moment I didn’t know. You don’t know what you don’t know right?

My Poshmark business has caused a roller coaster of emotion for me over the past six months. I often wonder if ANY of what I’m doing makes a difference and is helping me get to my goal? However, I remind myself on a regular basis that THIS is a business and nothing happens over night.

The great thing about Poshmark is that I actually HAVE made money every single month since I joined. With this business I actually can see a clear path forward. My greatest challenge: Patience.

Unfortunately in business, a lot of people give up because success is not happening fast enough. Honestly, I’ve been guilty of this just about every year since 2010. I’ve started a business/side hustle every year since 2010 and the longest I’ve stuck with one is 4 months. I don’t have a shortage of ideas, I have a shortage of persistence, patience, and commitment.

Or should I say I had…because this year is my year of consistency and commitment. It is the agreement I made with myself when I joined Poshmark at the end of July 2018. I made an agreement with myself that no matter how difficult Poshmark was, or how steep the learning curve was, I had to stick it out for ONE YEAR. No more quitting.

It never fails though, I’ll be scrolling Instagram and I’ll see a stack of Poshmark packages with a caption that says something like “Weekend sales going out,” or “It was a good day on Poshmark.”

For a split second my mind does the comparison thing and I think to myself “but my package stacks don’t look like that! I sold one thing this weekend!” Womp womp…

Then the logical side of my brain reigns me in and says “self, go look at how many listings they have…” And sure enough my inner voice is right.

The people with large stacks of packages more often than not have 1,000 or more listings in their closet. Which clearly means they have been at it a while. My brain reminds me to chill TF out.

So how do you get better at running this marathon instead of being discouraged because you can’t sprint to the finish line?

One: You work on being more patient

Gary Vee, one of my favorite entrepreneurs always says “Your lack of patience is killing you…” And he is right. We are so used to having everything instantly, that we have deluded ourselves into thinking that success can be microwaved, but it can’t.

Success is more of a slow cooker process.

Sometimes I have to remind myself that my business is like a third child for me. I remind myself that my first two babies took 9 months to grow! And that even after they were born, they were completely dependent on me for the first two years.

My business is my third baby and requires just as much care and attention as a baby in utero, a newborn, and a toddler require.

Two: You set goals, or benchmarks for yourself to keep you encouraged

I have strategically laid out a plan for year 1, year 2, and year 3 of my business. The first year for me is the build/attention phase. So this first year I am building my audience and building my customer base.

The goals I have set for myself not only help me stay on track, but they keep me encoruaged becuase each time I accomplish a goal it provides me with a small win.

Trust me, in the marathon that is business, you need those small goals. They are like energy chews for you in the race, giving you the boost you need to push to the next benchmark.

Three: You consistently review why this matters to you!

Finally, you need to constantly remind yourself why this matters to you. For me, my biggest motivator is remembering the angst I felt every day sitting behind a desk for 8 hours.

It is the reminder of the Sunday night blues that used to hit me in the early evenings every Sunday because I knew I had to go to work the next day.

I have other reasons why the success of this business matters to me, but the fear of the two previous things mentioned keeps me motivated because I don’t EVER want to go back to that.

Life is too short to waste it in a state of sadness over something I have 100% control over. “If you don’t like where you’re planted, MOVE, you are not a tree!”

Hugs,

Bria

P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN  If you’re new to Poshmark, make sure you sign up using code: CURVYGIRLTN (all one word) and when you do, you’ll get $5 in to spend on your first purchase. 

 

 

 

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Marketing and Business, Poshmark

Poshmark Weekly Review #9 My Unique Advantage and Reserved Listings

Weekly Review: Week of January 7th-January 13th

Numbers for the week: 

  1. Items Sold: 17
  2. Gross Sales: $327
  3. Average Sale Price: $19.23
  4. Items Listed: 28
  5. Total Available Listings: 145

I don’t usually share cost of goods because as a business owner, that is one of the things I choose to keep to myself.

What is working this week?

As always, I think sprinkling sold listings throughout my closet is beneficial. As of now, to keep it from being the same sold listings mixed in, when I make a sale I share that sale to the top of my closet.

Also from my data I have noticed that I have now reached the point where I consistently make one sale a day. Although I’m not 100% sure whether to attribute that to number of active listings (145) or number of followers (37,841).

Also, mixed into that 17 items sold this week, I had one bundle sale of 8 items that sold for $150. This was my largest bundle sale to date and it was from a repeat customer.

I’ve been on Poshmark for six months and have acquired about three repeat customers. I’m slowly building that number up and I’m grateful!

My Unique Advantage 

When I started Poshmark I knew I wanted to focus on plus size clothing. As a plus size woman myself, I knew how frustrating it was to try to find clothes that fit. I knew how frustrating it was to feel like there are no stores that really cater to plus size women. So I saw a hole in the marketplace and decided to use Curvy Girl Resale to fill it.

I’ve seen recently on Instagram people attribute some of the more popular Poshers success to other things. They’ll say “oh they have 10,000 followers that’s why they’re successful” or “well they’re pretty so that’s why they’re successful.” OR my least favorite “Well they’re a pretty white girl and that’s why they’re successful because people won’t buy from me when they see that I’m black.”

You guys, let me tell you something…the market DOES NOT CARE what color you are. If you provide value you will win. SIMPLE.

Realize that each and every one of us has a unique advantage. Something that we do better than our competition. Instead of saying you’re not successful because you don’t have X,Y,or Z, spend that time trying to figure out what your unique advantage is and USE THAT.

Stop buying into the lies, its distracting. Yes, there are people who won’t buy from you because you’re black, but I think those people are in the minority. Don’t cripple yourself with a limiting belief like that.

Reserved Listings

Finally, let’s talk about reserved listings. Last month I was sharing my closet and I noticed a yellow banner across the bottom of one of my listings that said “reserved.”

“I didn’t know people could reserve listings in my closet,” I thought. So after some searching in Facebook groups I realized the reserved sign ONLY appears if a customer has clicked “buy now” and is in the process of purchasing the item.

You can’t add the reserved sign to a listing, unfortunately. However, even though I don’t control it I still get excited when I see that yellow reserved sign on one of my listings because that means I’m about to make a sale.

 

img_9691
An example of a reserved listing. NOTE: I do not own these images. If you know the original owner comment and I will give credit to them for this image. 

 

 

 

An example of a reserved listing. NOTE: I do not own these images. If you know the original owner comment and I will give credit to them for this image. 

How was your week on Poshmark? Tell me about it in the comments below.

P.S. Want to stay connected? Follow me on Instagram @CurvyGirlResaleTN and Poshmark @CurvyGirlTN